Trainerspace wants to change gym image
It doesn’t look like a gym when you walk into Trainerspace, and even the web site is bathed in dramatic blue lighting with the motto: “It’s not a gym, it’s a lifestyle.”
The reception area looks like a spa and even the women’s locker room is elaborate. Think five-star hotel.
That was precisely Cary Reichbach’s intention.
“We want to change everyone’s perception of what a gym is,” said the owner operator of Trainerspace at 990 S. Rogers Circle. “We took this in a whole different direction.
“We spared no expense and this is concierge level,” Reichbach said about the 20,000-square-foot space that opened in November.
Besides the décor – there’s a staircase to nowhere on the gym floor – the concept is different. Customers have a dedicated personal trainer, either one of its staff of two dozen or an outside personal trainer who pays them for use of the space.
Either way, the goal is the same: “Exercise shouldn’t be a chore. We want you to come in and escape from life,” Reichbach said.
Workout machines are the next generation. There’s a human-powered treadmill and a side-by-side elliptical, besides the array of barbells, punching bags and other workout equipment.
“We work with seniors to pro athletes,” Reichbach said, pointing out the cushioned flooring. “Our business model is based on 60-minute personal training sessions with a trainer.”
“The trainers are excellent; I haven’t been in this shape for three years,” said Myra Kronish, 52, working out with pulleys. “I feel recharged.”
Upstairs there’s soundproof sleep pods for quick naps for trainers and a lounge and computer room. A counter with charging stations overlooks the gym floor.
Reichbach wants to attract more military veterans like him, a U.S. Army specialist who had a rough time reintegrating into civilian life after multiple deployments. After some time in law enforcement, “I wanted to help rather than hurt,” he said about his transition into fitness training. “No program is in place to change those warriors back to civilians. We lose that camaraderie and sense of purpose.”
His director of personal trainers, Logan Skees, returned from Afghanistan as a machine gunner in the Marine Corps now 60 percent disabled. They formed a foundation with the logo: Empowering military leaders to thrive in civilian life. Skees even wears the T-shirt.
“We call it post-traumatic growth. You can overcome,” he said.